Effective webinar branding & marketing tactics
Agnes Józwiak
ClickMeeting
- Part 1 Effective webinar branding & marketing tactics
- Part 2Running a webinar that generates results — Agnes Józwiak // ClickMeeting
Show Notes
Quotes
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“ClickMeeting started as an internal communication tool.” - Agnes“It was launched back in 2001 as part of a GetResponse company.” - Agnes“In 2019, audio and video are a must.” - Agnes“We came up with the concept of Webinar flywheel.” - Agnes“Webinar flywheel is the opposite of a traditional sales funnel.” - Agnes“We do different webinars - we invite experts, we do case study webinars, and webinars that product updates.” - Agnes“We send the recording to people even if they don’t show up.” - Agnes“You should set up your webinar for two to four weeks in advance.” - Agnes“You need to let your attendees know that they will get the best value out of the Webinar.” - Agnes“We send reminders about webinar 24 hours and one hour before.” - Agnes“We're setting up an event on Facebook to promote the video invitation.” - Agnes“We normally get a 30 percent open rate of emails. And nowadays it is about 15 percent turn up.” - Agnes
- Part 1 Effective webinar branding & marketing tactics
- Part 2Running a webinar that generates results — Agnes Józwiak // ClickMeeting
Up Next:
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Part 1Effective webinar branding & marketing tactics
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 1 of our conversation, Agnes is going to tell us how to brand and market a webinar.
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Part 2Running a webinar that generates results — Agnes Józwiak // ClickMeeting
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 2 of our conversation, we are going to talk about how to make your webinars a success in terms of running an effective event and driving business results.
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