Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren talks about the data ecosystem and accessibility predictions.
About the speaker

Auren Hoffman

SafeGraph

- SafeGraph

Auren is CEO at SafeGraph

Show Notes

  • 01:57
    The data ecosystem as it exists today
    Are you a data vendor or an application that provides data analysis? And, are you selling facts or predictions? Companies must answer these questions to understand the data ecosystem.
  • 03:37
    Changes in data accessibility
    Historically, it was bad business to sell backward-looking data because there were only a few buyers interested. Today, there are a lot more buyers because more people are working with data.
  • 05:57
    Data accessibility and privacy issues
    It all boils down to how the data is protected all the way through. So, if the end product is data on an individual, a lot more security and privacy is needed than an aggregation.
  • 08:17
    The future of data regulations and data best practices
    Regulations will increase around data about people. Going forward, companies will need to ensure not only data privacy, but data security from hacks and other malicious efforts.
  • 09:16
    Innovations in data privacy
    The most exciting innovations in data and technology are happening in the privacy space. Were moving towards being able to ask questions of sensitive data without seeing the underlying data.
  • 11:26
    Big companies and data regulation
    As government regulation increases around data, companies like Facebook and Apple will benefit. And theyll benefit from being able to write the regulations and write them in their best interests.

Quotes

  • "Are you a data company or an application? So, are you selling data, or are you building an application on top of it to analyze facts, to help people make decisions, etc? -Auren Hoffman, CEO, SafeGraph

  • "Going back 120 years, it was a lot easier to sell a back testing application with data baked in, than to sell backward-looking data because there were so few buyers." -Auren Hoffman, CEO, SafeGraph

  • "The US census has a lot of data about people. The data coming in is sensitive, but the data you read in the New York times about the most recent COVID stats is really valuable for society." -Auren Hoffman, CEO, SafeGraph

  • "People's security is really important. You can have all the privacy you want, but if your data's not secure and gets hacked, and put on the dark web, it doesn't matter." -Auren Hoffman, CEO, SafeGraph

  • "Some of the best organizations out there have been hacked. Even our own government, with state secrets, has been hacked. So, keeping that data secure is also a core part of privacy." -Auren Hoffman, CEO, SafeGraph

  • "There are great innovations in differential privacy, homomorphic encryption, other ways of dealing with fairly sensitive data and being able to ask questions of that data without seeing the underlying data." -Auren Hoffman, CEO, SafeGraph

  • "Data and privacy arent mutually exclusive. They're actually mutually inclusive. We'll be able to get all the benefits from data, from a societal standpoint, without any of the drawbacks with privacy." -Auren Hoffman, CEO, SafeGraph

  • "Generally, when governments regulate things, it's almost always good for the very big companies, and bad for everybody else because the big companies are the ones who get to write the regulations." -Auren Hoffman, CEO, SafeGraph

About the speaker

Auren Hoffman

SafeGraph

- SafeGraph

Auren is CEO at SafeGraph

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