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Topic: Big Data, Growth Marketing, Marketing Strategy
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Auren Hoffman | SafeGraph
Is every tech company an adtech company? — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over the last 20 years, if you just invested on the ad side, you’d have done okay, but if you invested in the tech side, you would've done incredibly well. Today, Auren talks about…
Play PodcastAuren Hoffman | SafeGraph
Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren…
Play PodcastAuren Hoffman | SafeGraph
Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. 10 years ago, even hundred billion dollar companies were unable to hire many great data engineers. Fast forward to 2022, and even the average company is able to hire plenty of good data engineers to analyze large amounts of data using the tools available. Today,…
Play PodcastKevin Tate | Clearbit
Cookies depreciation’s impact on data strategy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party cookies, the way we gather customer data will inevitably be impacted. This also means companies will need to rely heavily on any data tracking and attribution they conduct in-house. Today, Kevin talks about cookie…
Play PodcastKevin Tate | Clearbit
Unifying the MarTech data stack — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is definitely a challenge. Which begs the question of whether you should be unifying your MarTech stack or making those touchpoints smarter. Today, Kevin talks about how…
Play PodcastKevin Tate | Clearbit
Marketing data philosophy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and we’re in an age where it’s not enough to just collect the data. Rather, organizations should be thinking about more effective ways to use that data across multiple channels. Today, Kevin talks about marketing…
Play PodcastAbout Topic: Big Data, Growth Marketing, Marketing Strategy
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