The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Tink Taylor
Dot Digital
- Part 1Personalization & Using Data to Create Relevant Experiences — Tink Taylor // Dot Digital
- Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
- Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
- Part 4Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
- Part 5 The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Show Notes
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The Impact of Government Regulations on Customer Engagement (02:51)GDRP is a good thing. I worked for the Direct Marketing Association in the UK and a lot of things that weve done there included building guidance, best practices, etc. It was always about taking the interests of the consumer and ensuring that brands are being honest about what data they are collecting, how they are collecting it, for how long theyre going to keep it, etc.
- Part 1Personalization & Using Data to Create Relevant Experiences — Tink Taylor // Dot Digital
- Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
- Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
- Part 4Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
- Part 5 The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Up Next:
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Part 1Personalization & Using Data to Create Relevant Experiences — Tink Taylor // Dot Digital
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss personalization and how to use data insights to create experiences.
Play Podcast -
Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat.
Play Podcast -
Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about the importance and prioritization of the small screen.
Play Podcast -
Part 4Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas.
Play Podcast -
Part 5The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end the week by discussing the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers.
