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Sylvain Giuliani | Census
Activating data using reverse ETL — Sylvain Giuliani // Census
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, reverse ETL solutions have become a popular alternative for companies looking to centralize and manage their customer data effectively. Reverse ETL solutions allow organizations to efficiently collect, process, and transfer…
Play PodcastSylvain Giuliani | Census
Why CDP’s didn’t live up to their promise — Sylvain Giuliani // Census
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer data and provide a unified view of customers by integrating data from different sources. However, some organizations have faced challenges with data accuracy and difficulty integrating with other systems which have…
Play PodcastKumar Doshi | Lucid
Market research’s role in identity resolution — Kumar Doshi // Lucid
Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was about focus groups simply trying to understand the target. Today, Kumar explains the role of market research in identity resolution.
Play PodcastKumar Doshi | Lucid
Understanding your consumers using research technology — Kumar Doshi // Lucid
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your customers. So to ensure data integrity, you need to be able to narrow down respondents. Today, Kumar discusses how you can understand your consumers using…
Play PodcastJordan Crawford | Scout
Why the heck should you be sending postcards? — Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 3 of our conversation, we discuss how we can identify customer's pain and try to reach more people with the MarTech podcast.
Play PodcastJordan Crawford | Scout
Volunteering to help unemployed marketers find work — Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 2 of our conversation, we discuss how to find your ideal customer by isolating their pain and how Jordan uses that methodology…
Play PodcastJordan Crawford | Scout
Find your ideal accounts by their pain — Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 1 of our conversation, we are going to discuss finding your ideal customers by understanding their pain.
Play PodcastMike Maynard | Napier Group
The Internationalization value/risk tradeoff — Mike Maynard // Napier Group
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we're going to talk about launching or extending your brand into new countries.
Play PodcastMike Maynard | Napier Group
Understanding the European marketing landscape — Mike Maynard // Napier Group
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we are going to talk about understanding the European marketing landscape.
Play PodcastOisin Hurley | Swrve
2020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the…
Play PodcastAbout Topic: Market Segmentation
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