Why building REAL Relationships Is the Right Approach to Selling

Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we start the week by talking about why building real human relationships is the right approach to selling.
About the speaker

Daniel Rodriguez

Alyce

 - Alyce

Daniel is the Head of Marketing at Alyce, which is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail.

Show Notes

  • What Kate Is Doing These Days (02:19)
    Right now Im still consulting and I have a couple of clients - whether thats content marketing strategy for social media or doing panels and speaking at conferences. I'm really just knowing what's on the forefront and really tapping into that and optimizing.
About the speaker

Daniel Rodriguez

Alyce

 - Alyce

Daniel is the Head of Marketing at Alyce, which is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail.

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