The MarTech Pod triage playbook for Marketing in a time of Crisis

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coronavirus.
About the speaker

Benjamin Shapiro

benjshap LLC

 - benjshap LLC

Ben is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Show Notes

Quotes

  • “We revisited what's important to us and thinking specifically about the short term and really plotting our steps.” - Todd“The first thing we needed to do is to check if others are doing fine, and then go through the existing systems and start thinking about how we could stabilize the core product.” - Ben “One of the best approaches was figuring out how to make the most of the conversations that we were able to schedule and guests that we did have on the show.” - Todd“Also, break that content into slightly smaller parts and structure those conversations in ways that we could produce three to five days worth of content for a very in-depth, insightful and intelligent conversation with the guests as opposed to in the past where we did only two or three parts.” - Todd“The last thing we did was we actually looked and evaluated what content we had and how much padding we had. Luckily, we had almost a month's worth of guests scheduled.” - Ben“The first thing I thought is ‘Am I still going to have a job’?” - Todd“We have roughly a year's worth of runway where we're able to operate our business without really making major modifications.” - Ben “We also needed to make sure that all outstanding bills were paid for our sponsorship campaigns.” - Ben“I have to give a shoutout to CallRail. They went out of their way to pay their invoices.” - Ben “We offer 10 percent discounts to some vendors who managed to pay us in the end.” - Ben “There were also vendors who mentioned that they won’t be able to pay us at all or that they would postpone the payment for 6 months.” - Ben “We've got stable ground from a business standpoint right now and I'm already kind of looking forward to the future.” - Tod

About the speaker

Benjamin Shapiro

benjshap LLC

 - benjshap LLC

Ben is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

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