Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
Benjamin Shapiro
benjshap LLC
- Part 1 Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
- Part 2The MarTech Pod triage playbook for Marketing in a time of Crisis
- Part 3Rebuilding operational marketing habits in the wake of the Corona virus
- Part 4Pivoting your marketing strategies in the wake of a crisis
- Part 5WFH tips and a guide to starting a consulting business
Show Notes
Quotes
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“My sister, who’s an investor, recommended me to stock up on basic home goods and shelter in place.” - Ben “The first step is the realization that the crisis is actually happening.” - Ben “When we get into moments of crisis, before marketing, we need to think about the people and check upon them.” - Ben “cdc.gov is the place where you can get the most accurate official information on how to deal with the coronavirus.” - Ben “When the crisis struck we were mostly focused on picking back up on sponsor outreach and then content scheduling and production.” - Todd“The first thing we had to do is to reorient ourselves to our new work schedule.” - Ben“I didn’t want to make any drastic changes at first.” - Ben “I think we’re doing a good job of blending the focus on short-term but also long-term goals.” - Todd“During the crisis, the best thing you can do is stay collected and don’t panic.” - Todd
- Part 1 Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
- Part 2The MarTech Pod triage playbook for Marketing in a time of Crisis
- Part 3Rebuilding operational marketing habits in the wake of the Corona virus
- Part 4Pivoting your marketing strategies in the wake of a crisis
- Part 5WFH tips and a guide to starting a consulting business
Benjamin Shapiro
benjshap LLC
Up Next:
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Part 1Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 1 of our conversation, we are going to discuss how we evaluated the issues that are happening around us and what the impact would be in our business.
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Part 2The MarTech Pod triage playbook for Marketing in a time of Crisis
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coronavirus.
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Part 3Rebuilding operational marketing habits in the wake of the Corona virus
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans.
Play Podcast -
Part 4Pivoting your marketing strategies in the wake of a crisis
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game.
Play Podcast -
Part 5WFH tips and a guide to starting a consulting business
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent businesses.
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