Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
- Part 1Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
- Part 2 Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Show Notes
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02:01The importance of cornerstone contentCornerstone content is consistent and dense enough to be broken down. Essentially, creators benefit from being able to turn one interview into several different types of content.
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05:25The trojan horse sales methodologyUsing potential clients as guests integrates the sales conversation into the content creation process. This makes the sales process a lot easier as value has already been demonstrated.
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06:59Following up and building relationships with potential sponsorsCultivate these relationships with content. For eg. inviting them back for another interview or sharing valuable content with them. Build rapport to make the sales pitch easier.
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09:55Sales conversations and potential podcast sponsorsBefore the sales conversation, potential clients should be interviewed to see if theyre a good fit. Its a waste to keep them in your sales process if they dont align with your brand.
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11:54Using content to get to the right buyer in an organizationIf youre dealing with a large entity, its best to develop relationships with multiple persons in that organization. Theyre more likely to connect you to the decision-maker at your request.
Quotes
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"Good cornerstone content allows you to be able to leverage your time. You're doing it anyway. But by recording the episode, you're able to leverage the conversation into many other places." -Erik Jenson, Owner, Predictive ROI
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"Be thoughtful and proactive about who you're actually talking to from a sales perspective. You want to talk to the right people and the same thing applies to the content." -Erik Jenson, Owner, Predictive ROI
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"You have to have sales conversations to determine who will make a great client. If theyre a poor fit, get them out of your sales process so youre not wasting time and energy." -Erik Jenson, Owner, Predictive ROI
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"In large entities, you're not getting to that end person on day one. But, you're still bringing value to the table because you're able to develop different relationships within that organization." -Erik Jenson, Owner, Predictive ROI
- Part 1Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
- Part 2 Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Up Next:
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Part 1Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audience. To generate revenue from your content, it’s all about proactively communicating your value proposition to those businesses. Today, Erik talks about converting podcasts into sponsorships.
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Part 2Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your content in front of the right person can be challenging. Fortunately, using content to develop relationships with other persons in the organization can help make the process a lot smoother. Today, Erik talks about using content as a trojan horse for sales.
