Campaign Cost For OTT & Linear Television — Anthony Katsur // Nexstar Digital

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities.
About the speaker

Anthony Katsur

Nexstar Digital

 - Nexstar Digital

Anthony is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country.

  • Part 1 Campaign Cost For OTT & Linear Television — Anthony Katsur // Nexstar Digital

Show Notes

Quotes

  • 02:50 - What grade.us Is

  • 04:25 - Why reviews matter

  • 06:42 - How people are using reviews

  • 09:04 - Marketing channels that are being influenced by the reviews

  • 10:49 - B2B use cases for reviews

  • 11:57 - The dynamics of cultivating reviews

  • 13:23 - How to keep track of who is actually reviewing

  • 16:03 - How to make the most impact out of reviews

  • 19:40 - Why grade.us is different than other platforms

  • 20:49 - The ROI of reviews

  • 25:15 - Last words on how to get started

  • Part 1 Campaign Cost For OTT & Linear Television — Anthony Katsur // Nexstar Digital
About the speaker

Anthony Katsur

Nexstar Digital

 - Nexstar Digital

Anthony is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country.

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  • Current Podcast

    Part 1Campaign Cost For OTT & Linear Television — Anthony Katsur // Nexstar Digital

    Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities.