OTT vs Linear Television Advertising
Anthony Katsur
Nexstar Digital
- Part 1 OTT vs Linear Television Advertising
Show Notes
Quotes
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“My career started when I founded a tiny little ISP in Upstate New York. After that, I moved to Net Gravity which was later acquired by DoubleClick.” - Anthony
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“We look at OTT as an extension of linear television or just the television experience in general.” - Anthony
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“The core of our business is informing folks whats going on in their communities.” - Anthony
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“In the US alone, there are more than 820 million connected devices.” - Anthony
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“Nearly 50 percent of households own a streaming box or a stick.” - Anthony
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“Roku, Apple TV, and Firestick are all internet devices so all of them have an IP address. That level of addressability allows for a better understanding.” - Anthony
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“IP address can be mapped to both geographic, but also demographic and psychographic behaviors.” - Anthony
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“There are over 300 OTT providers in the US.” - Anthony
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“The number one challenge for most marketers is fragmentation.” - Anthony
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Up Next:
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Part 1OTT vs Linear Television Advertising
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers.
