Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
- B2B
- The podcast episode can be classified as "Marketing Operations".
- Marketing Consultancy
- Marketing Strategy
Greg Issacs
BEN Group
- Part 1Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
- Part 2 Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
Show Notes
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The Customer Segmentation and Defining Target Customers(02:20)We look at the categories that we think are gonna be most easily integrated. Automotive and technology categories have been working very well for us so far. Microsoft has been our client for many years now, unrelated to the Bill Gates affiliation. We have also worked with Proximo and Heineken for a long time as well.
- Part 1Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
- Part 2 Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
Up Next:
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Part 1Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. I think this conversation and the role product placement has in an enterprise company’s marketing mix is fascinating.
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Part 2Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix.
