Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
- B2C
- Email Marketing, Social Media Marketing, Community
- Marketing Analytics
- Marketing Strategy, Growth Marketing, Entrepreneurship
- Part 1The Perfect Offer Formula — Jordan Mederich // DropFunnels
- Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
- Part 3 Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Show Notes
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02:12The four funnel archetypesThe four funnel archetypes are high-ticket, lead magnet or list builder, local business, and self-liquidating offer funnels. Based on your offer, every business can diagnose which one of these funnel archetypes makes the most sense for them.
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03:20 High ticket funnelsHigh-ticket funnels are the highest-converting and highest-grossing funnel archetype of all time. They consist of a simple three or four-step funnel, which includes a lead magnet, booking a call, and a thank you page, and are ideal for consultative style offers.
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04:24List builder and local funnelsA list builder is essentially the front end of a high-ticket funnel where theres no call booking, just an exchange of contact details for a piece of value. Local business funnels work well for serving a specific geographic area by offering a high-value and comparatively less expensive offer.
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05:46Why local business funnels are most price sensitiveLocal business funnels are most price-sensitive because they typically offer commodity-based services that people will buy anyway. By creating irresistible offers, such as flash sales, targeted to specific local markets, businesses can attract clients for life through impulse purchases.
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07:17Self liquidating offers (SLOs)SLOs are commonly used for digital courses and getting people into your world. Theyre intended for running paid traffic, with the goal of making a profit on the back end, usually through upsells or consultative-style calls.
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09:08How DropFunnels simplifies the funnel building processFor those without experience in building funnels, its best to hire a professional. However, those who prefer a DIY approach can use DropFunnels' drag-and-drop interface and pre-built funnel themes to simplify the process of creating a funnel.
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11:17The importance of follow up in the sales processFollow-up plays a critical role in the sales funnel, keeps prospects primed for what youre offering, and is usually where the most profit is found. This is especially important for prospects who dont buy right away so that your offer can stay top of mind.
Quotes
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"Anytime you have a lot of competitors, or a commodity-based offer, that's the time where it makes sense to be price competitive or to be the most expensive in the market." -Jordan Mederich, Founder, DropFunnels
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"Self-liquidating offers arent intended for organic or any other method than running volumes of paid traffic specifically through it, where the goal would be to spend about $100 for a $100 buyer." -Jordan Mederich, Founder, DropFunnels
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"A self-liquidating offer is very much focused on how do I break even on my ad spend and then make profit in the back?" -Jordan Mederich, Founder, DropFunnels
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"If you've never built a landing page, website, or funnel, hire someone who knows how to do these things in the same way that you would hire a plumber if your sink is clogged." -Jordan Mederich, Founder, DropFunnels
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"Within 10 and at most 30 minutes after someone engages with you, you need to be back in touch with them, especially if they're requesting information." -Jordan Mederich, Founder, DropFunnels
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"Follow-up is probably 51% of a sales funnel and the sales process." -Jordan Mederich, Founder, DropFunnels
- Part 1The Perfect Offer Formula — Jordan Mederich // DropFunnels
- Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
- Part 3 Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Up Next:
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Part 1The Perfect Offer Formula — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula.
Play Podcast -
Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. But rather than seeing objections as roadblocks to the sale, skilled salespeople view them as opportunities to further understand the prospect's needs and ultimately close the deal. Today, Jordan discusses conversational tactics to eliminate sales objections.
Play Podcast -
Part 3Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective and efficient. However, many companies don't have a sales funnel in place, which means they are missing out on opportunities to generate leads, nurture prospects, and convert them into customers. Today, Jordan discusses automating the four funnel archetypes.
