The Perfect Offer Formula — Jordan Mederich // DropFunnels
- Part 1 The Perfect Offer Formula — Jordan Mederich // DropFunnels
- Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
- Part 3Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Show Notes
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02:04The key components of marketingMarketing is about having a great offer and fighting obscurity by becoming well-known for that offer. Aligning these two elements can yield significant outcomes.
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04:33The formula for building the perfect offerTo separate your offer from your competitors, it must be better, faster, or cheaper, but being the cheapest is only sometimes the best strategy. Essentially, your offer can only be up to two of those three things, so its best to provide a superior experience and a better product.
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09:20Pricing strategy for premium servicesAs the best and quickest in your field, you can command higher prices and attract premium clients. Focusing on premium-level clients enables you to work with better people who complain less and provides you with the resources to deliver superior results.
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11:07How to determine whether your offer is goodYou know you have a great offer when your prospects feel stupid if they don't take it, and when you, as the seller, feel like you're underpricing yourself. The key is to have both the seller and the customer feel that the offer is irresistible.
Quotes
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"Having a great offer will separate you from the competition. It will cause people to want to be associated with you and drive up your prices instead of down your prices." -Jordan Mederich, Founder, DropFunnels
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"If you have a great offer, but no one knows about it, you're broke. So, it's these two things that have to work synergistically when we're talking about marketing." -Jordan Mederich, Founder, DropFunnels
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"To separate your offer, you need to be either better, faster, or cheaper, and not all three." -Jordan Mederich, Founder, DropFunnels
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"If I want to lose 20 pounds, I could hire a private fitness consultant or get liposuction. One is faster and it means they can charge higher prices by essentially delivering the same result." -Jordan Mederich, Founder, DropFunnels
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"There's really no competitive advantage to being second-cheapest. Being cheapest doesn't really behove growth." -Jordan Mederich, Founder, DropFunnels
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"If you're going to be the best and the fastest, you'd almost need to be a charity or nonprofit to want to be the cheapest." -Jordan Mederich, Founder, DropFunnels
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"If when your prospects are presented with your offer, they feel stupid if they don't do it, that is the number one mark of an incredibly good, powerful, and irresistible offer." -Jordan Mederich, Founder, DropFunnels
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"When you start to feel like I can't believe I'm only charging this amount for this offer, and the customer feels like I would be dumb not to do this, you know you're on the verge of a great offer." -Jordan Mederich, Founder, DropFunnels
- Part 1 The Perfect Offer Formula — Jordan Mederich // DropFunnels
- Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
- Part 3Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Up Next:
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Part 1The Perfect Offer Formula — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula.
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Part 2Conversational tactics to eliminate sales objections — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. But rather than seeing objections as roadblocks to the sale, skilled salespeople view them as opportunities to further understand the prospect's needs and ultimately close the deal. Today, Jordan discusses conversational tactics to eliminate sales objections.
Play Podcast -
Part 3Automating the 4 Funnel Archetypes — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective and efficient. However, many companies don't have a sales funnel in place, which means they are missing out on opportunities to generate leads, nurture prospects, and convert them into customers. Today, Jordan discusses automating the four funnel archetypes.
Play Podcast
