Blending humans, AI, & automation — Erica Salm Rench // rasa.io
- Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2AI-led content creation — Erica Salm Rench // rasa.io
- Part 3 Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Show Notes
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02:46Blending humans, AI, and marketing automation to produce great resultsRelevant content is a way to provide value in between purchase and conversion periods.This process blends human input with AI and marketing automation.
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04:05AIAs it stands, AI can't be substituted for humans where long form content is concerned. However, AI is beneficial in terms of automating away repetitive and simple tasks.
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05:22AIThe hardest part of newsletter production is the curation process. Using AI automates the curation process and enables scaled personalization.
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06:56Artificially intelligent newsletters and engagement ratesPairing AI with automation increases engagement as the content is relevant to the individual user. This process allows the newsletter to get smarter while still providing you editorial control.
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09:38rasa and integration with other email providersrasa integrates tools like MailChimp to enable subscriber list management. Your newsletter can run through rasa while it continually updates subscribers based on your primary source of truth.
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10:19rasa as a standalone solutionrasa does curation and send all in one. Users are able to customize their HTML templates, while rasa syncs subscribers, then pulls in and sends out content.
Quotes
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"How can you provide value to your subscribers in between those purchase periods and conversion periods? A lot of that is done through relevant content, which is what we aim to deliver at rasa." -Erica Salm Rench, COO, rasa.io
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"Use the AI to predict which readers are gonna want what. That saves more time for the human to create valuable content and to apply their creativity to a task that is not tedious and can be automated away." -Erica Salm Rench, COO, rasa.io
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"If automation is inherent to AI, youll see engagement rates increase. As we collect data on folks, the newsletter's going to get smarter." -Erica Salm Rench, COO, rasa.io
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"We have integrations with MailChimp and Constant Contact so that you can manage your subscriber list in those tools. And then plug them and authenticate through rasa." -Erica Salm Rench, COO, rasa.io
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"One of the really powerful things about rasa is we're curation and send all in one. So you can completely customize your templates, sync subscribers, but then we're going to pull in content and send out." -Erica Salm Rench, COO, rasa.io
- Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2AI-led content creation — Erica Salm Rench // rasa.io
- Part 3 Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Up Next:
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Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers.
Play Podcast -
Part 2AI-led content creation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation.
Play Podcast -
Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together.
