AI-led content creation — Erica Salm Rench // rasa.io
- Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2 AI-led content creation — Erica Salm Rench // rasa.io
- Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Show Notes
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02:22How machines understand what content is interestingMachines use NLP to understand and assign the content coming into the ecosystem. Based on input sources, it determines how to assign relevant content to your audience going forward.
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04:19Content creation using artificial intelligenceGPT-3 reads all the content on the web to understand human written language. Tools like Shortly AI, Smart Copy, and Grammarly use NLP to improve the writing process.
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07:16Content generation machines vs inline semantic optimization toolsShort form content can be machine generated. Long form content is better supported by tools like Grammarly, MarketMuse, Searchmetrics, to optimize it for the SERPs.
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09:54Content generation machines and the production of long form contentCurrently, you can find articles and blog posts written entirely by machines. Within the next five years, we should be able to start depending on machines for good long form content.
Quotes
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"We use natural language processing to read all of the content that comes into our ecosystem. So, you are plugging in sources that produce valuable content to your subscribers." -Erica Salm Rench, COO, rasa.io
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"We're not at the place yet where blogs and social posts generated by machines are amazing, but they're getting there. They're certainly closer than they were half a decade ago." -Erica Salm Rench, COO, rasa.io
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"Grammarly does an amazing job of using natural language processing to make your written word better. It suggests entire sentences and ways to sound smarter through your writing." -Erica Salm Rench, COO, rasa.io
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"If you're writing long form content that the search engines need to understand you know what you're talking about, that's probably not the best place to start with the machine generated content." -Erica Salm Rench, COO, rasa.io
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"Keyword stuffing was what everyone did 20 years ago. And then Google caught on. But, MarketMuse really helps you sprinkle in tangentially related keywords." -Erica Salm Rench, COO, rasa.io
- Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2 AI-led content creation — Erica Salm Rench // rasa.io
- Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Up Next:
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Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers.
Play Podcast -
Part 2AI-led content creation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation.
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Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together.
Play Podcast
