AI-led content creation — Erica Salm Rench // rasa.io

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation.
About the speaker

Erica Salm Rench

rasa.io

 - rasa.io

Erica is COO at rasa.io

Show Notes

  • 02:22
    How machines understand what content is interesting
    Machines use NLP to understand and assign the content coming into the ecosystem. Based on input sources, it determines how to assign relevant content to your audience going forward.
  • 04:19
    Content creation using artificial intelligence
    GPT-3 reads all the content on the web to understand human written language. Tools like Shortly AI, Smart Copy, and Grammarly use NLP to improve the writing process.
  • 07:16
    Content generation machines vs inline semantic optimization tools
    Short form content can be machine generated. Long form content is better supported by tools like Grammarly, MarketMuse, Searchmetrics, to optimize it for the SERPs.
  • 09:54
    Content generation machines and the production of long form content
    Currently, you can find articles and blog posts written entirely by machines. Within the next five years, we should be able to start depending on machines for good long form content.

Quotes

  • "We use natural language processing to read all of the content that comes into our ecosystem. So, you are plugging in sources that produce valuable content to your subscribers." -Erica Salm Rench, COO, rasa.io

  • "We're not at the place yet where blogs and social posts generated by machines are amazing, but they're getting there. They're certainly closer than they were half a decade ago." -Erica Salm Rench, COO, rasa.io

  • "Grammarly does an amazing job of using natural language processing to make your written word better. It suggests entire sentences and ways to sound smarter through your writing." -Erica Salm Rench, COO, rasa.io

  • "If you're writing long form content that the search engines need to understand you know what you're talking about, that's probably not the best place to start with the machine generated content." -Erica Salm Rench, COO, rasa.io

  • "Keyword stuffing was what everyone did 20 years ago. And then Google caught on. But, MarketMuse really helps you sprinkle in tangentially related keywords." -Erica Salm Rench, COO, rasa.io

About the speaker

Erica Salm Rench

rasa.io

 - rasa.io

Erica is COO at rasa.io

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