AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 1 AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2AI-led content creation — Erica Salm Rench // rasa.io
- Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Show Notes
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02:07How rasa.io personalizes the newsletter experiencerasa.io uses AI to deliver personalized content experiences at scale. They help make the newsletter creation process more efficient by automating the article finding process.
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03:46Levels of AI in marketingThe Marketing Artificial Intelligence Institute provides a range of level 0 to level four. Level two tools blend human inputs, allowing marketers to put in a few inputs and check in periodically.
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05:43Data and AI tool creationA good tool will already be supported by a great dataset. Thus enabling you to plug in and have the tool adapt to your preferences or user behavior.
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06:47Uses of AI in marketingIn addition to creating personalized newsletters, AI is present in virtual assistant tools. AI has also been integrated into automating social media posting tools and content generation tools.
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08:22The AI adoption curveSmall and medium sized marketers and marketing agencies tend to be early adopters. On the other hand, non-profit organizations have been slower in their adoption of AI.
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09:18Everyday interactions with AIAI is a lot more present in our everyday lives than we may notice. For instance, Google Calendar is a virtual assistant tool thats been integrated into many of our daily workflows.
Quotes
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"Instead of sending one newsletter to 10,000 people, we send 10,000 different versions of the newsletter based on people's prior reading preferences and behaviors." -Erica Salm Rench, COO, rasa.io
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"We send 50 to 100 million emails a month. So we already have a ton of data. When we bring on new clients, they plug into it, and dont have to input a ton of data on the front end." -Erica Salm Rench, COO, rasa.io
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"People feel like it's a super intimidating world to dip their toe into. In reality, you're interacting with AI every day." -Erica Salm Rench, COO, rasa.io
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"The really good tools already have a great data set that they're functioning off of. You can plug into that, and the machine can adapt to your specific preferences, subscribers, user behavior and activity." -Erica Salm Rench, COO, rasa.io
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"There are so many level two tools where you can put in a few inputs and check in every once in a while. The magic happens when you let the AI predict some of the inputs itself and the human checks in on it." -Erica Salm Rench, COO, rasa.io
- Part 1 AI tool accessibility for marketers — Erica Salm Rench // rasa.io
- Part 2AI-led content creation — Erica Salm Rench // rasa.io
- Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Up Next:
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Part 1AI tool accessibility for marketers — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers.
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Part 2AI-led content creation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation.
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Part 3Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together.
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