2020 Predictions: Customer experience will overtake price as the key differentiator

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator.
About the speaker

Oisin Hurley

Swrve

 - Swrve

Oisin is the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale.

Show Notes

Quotes

  • “My role mainly originates in the technical side of things. I am responsible for the R&D team and the operations team that keeps our services up and running.” - Oisin“I think that the customer experience is an incredibly important differentiator because it's a personal differentiator.” - Oisin “The customer experience in the app will make the difference from the perspective of the consumer.” - Oisin “The customer experience will cause people to stay or leave.” - Oisin “The good presentation makes people think that their experience has been taken more seriously.” - Oisin“Swrve provides a way to experiment with the graphics and text and lets you see how people respond to it.” - Oisin“You can test different flows within the app and find the one that works the best.” - Oisin“Customer experience should reduce the cognitive load of humans.” - Oisin 

About the speaker

Oisin Hurley

Swrve

 - Swrve

Oisin is the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale.

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