Chris Dayley | SmartCRO

An expert guide to CRO Tests & Tools — Chris Dayley // SmartCRO

Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 2 of our conversation, we're going to talk about…

Chris Dayley | SmartCRO

Crafting a value prop that resonates with your traffic

Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 1 of our conversation, we discuss crafting a value…

Doug Morneau | Real Marketing Real Fast

Bridging the entrepreneurial gap to the digital age — Doug Morneau // Real Marketing Real Fast

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug…

Benjamin Shapiro | benjshap LLC

Monthly Update: Modifying the plan to focus on organic growth

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 19 months into publishing content for the MarTech podcast and we're going to recap some of our goals for this year.

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Month 18 (September) Update

Benjamin Shapiro | benjshap LLC

Month 17 Update: We Hit One of Our Yearly Goals!

Scott Brinker | Hubspot

What is MarTech today? — Scott Brinker // Cheifmartech & VP of Platform at Hubspot

Today we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. He’s also the Editor and Creator of Chief Marketing Technologist Blog and Founding Program Chair at the MarTech conference.

Edward Nevraumont | Marketing BS

Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS

Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm…

Edward Nevraumont | Marketing BS

Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS

Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale…

Benjamin Shapiro | benjshap LLC

Who’s down for a rebound? (July 2019 Update) — Benjamin Shapiro // MarTech Podcast

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing content for the MarTech Podcast and this month we hit 42,000 downloads. We invested $12,000 in marketing which is also a new record for us.