Benjamin Shapiro | benjshap LLC

Month 17 Update: We Hit One of Our Yearly Goals!

Scott Brinker | Hubspot

What is MarTech today? — Scott Brinker // Cheifmartech & VP of Platform at Hubspot

Today we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. He’s also the Editor and Creator of Chief Marketing Technologist Blog and Founding Program Chair at the MarTech conference.

Edward Nevraumont | Marketing BS

Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS

Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm…

Edward Nevraumont | Marketing BS

Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS

Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale…

Benjamin Shapiro | benjshap LLC

Who’s down for a rebound? (July 2019 Update) — Benjamin Shapiro // MarTech Podcast

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing content for the MarTech Podcast and this month we hit 42,000 downloads. We invested $12,000 in marketing which is also a new record for us.

Dave Hanley | Tomorrow

Fulbright Scholar turned Social Impact Marketing Entrepreneur — Dave Hanley // Tomorrow

Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow, which is an app that helps you organize your family's finances to make decisions for…

Perry Marshall | Perry Marshall Associates

Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates

Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the…

Perry Marshall | Perry Marshall Associates

Should you prioritize Google Adwords over other performance marketing channels — Perry Marshall // Perry Marshall Associates

Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize…

Benjamin Shapiro | benjshap LLC

June Update

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 15 months into publishing content for the MarTech Podcast and this month we hit nearly 100,000 downloads which is an absolute record for us. We tested three marketing channels and for the first time…

Anthony Coppedge | Agile Marketing Consultant

What impact will the 2020 election have on Social Media & Marketing — Anthony Coppedge // Agile Marketing Consultant

In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you…