Should you prioritize Google Adwords over other performance marketing channels
Perry Marshall
Perry Marshall Associates
- Part 1 Should you prioritize Google Adwords over other performance marketing channels
- Part 2Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Show Notes
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Becoming the Most Expensive Business Consultant (01:47)Your ability to charge higher rates is directly related to the fact whether you have a unique selling proposition or not. You need every form of credibility that you can get. Also, people don't respect cheap consultants. It's actually in the customer's benefit for you to be expensive.
- Part 1 Should you prioritize Google Adwords over other performance marketing channels
- Part 2Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
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Part 1Should you prioritize Google Adwords over other performance marketing channels
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels.
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Part 2Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns.
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