Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Perry Marshall
Perry Marshall Associates
- Part 1Should you prioritize Google Adwords over other performance marketing channels
- Part 2 Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Show Notes
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Optimizing Google AdWords Campaign (02:07)What you should think about is a term called search continuum. The early search continuing keywords are short phrases that have a lot of volumes. Theyre typically less expensive per click.
- Part 1Should you prioritize Google Adwords over other performance marketing channels
- Part 2 Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
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Part 1Should you prioritize Google Adwords over other performance marketing channels
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels.
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Part 2Optimizing Google Adwords campaigns for conversions — Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns.
