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Paul Szyarto | PS Group Holdings
Private Equity’s take on Digital Transformation — Paul Szyarto // PS Group Holdings
Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation.
Play PodcastPaul Szyarto | PS Group Holdings
Growth Acceleration secrets from the Private Equity POV
Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.
Play PodcastBenjamin Shapiro | benjshap LLC
Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…
Play PodcastBenjamin Shapiro | benjshap LLC
Building the MarTech Podcast — H1 2021 — Benjamin Shapiro // benjshap LLC
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…
Play PodcastWill Laurenson | Customers Who Click
CRO for Conversion or Value? — Will Laurenson // Customers Who Click
This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about…
Play PodcastWill Laurenson | Customers Who Click
Why CRO needs to be your main focus — Will Laurenson // Customers Who Click
Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your…
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
Developing your Business through LinkedIn — Petra Zink // impaCCCT
Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do.
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
How to Build a Personally Branded Career — Petra Zink // impaCCCT
In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than…
Play PodcastErik Huberman | Hawke Media
Will ad spend rebound in 2021? — Erik Huberman // Hawke Media
In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the…
Play PodcastErik Huberman | Hawke Media
What makes an attractive MarTech Investment — Erik Huberman // Hawke Media
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role…
Play PodcastAbout Business Class: Personal Brand
Sponsors of the MarTech Podcast
