Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC

Quotes

• The vast majority of our downloads come by being visible in Apple's podcast app store." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• "To be visible in the app store, you have to optimize your show's feed, make sure that your brand is something that's recognizable." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• "We're also one of the top 200 shows in marketing regularly." - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “I think one of the biggest things that we do successfully is since we are a daily show, we produce a high volume of content.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “We talk a lot about marketing, the MarTech podcast content on the show and our big strategy for the most part has been buying audio ads in remnant inventory.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “We haven't actually found much success by asking our listeners for reviews.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “The MarTech podcast has over 900 episodes already published. We've had about 300 speakers so far in the last 3 years.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “So what I did to try to garner reviews was reach back out to some of our previous speakers. We did a one email campaign.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “We emailed 247 speakers. 229 of them were actually delivered in our inbox.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “Of the 229 people that we delivered the email to, 76% opened the email... 28% of those people, 63 people, clicked on something in the email and 20% wrote back. ” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “About a quarter of the people that we emailed responded back and we generated 20 or 30 reviews over the next couple of weeks...” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “When we launched our review campaign, our podcast went from its low point of 55,199 downloads in April. And we saw a spike to 72,000 downloads.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “We had an increase of 17,000 downloads with basically nothing other than doing this review campaign.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC

• “Getting 30 reviews for us meant 17,000 downloads, which ends up being a pretty impactful process. And so we're building this into our regular process basically every year.” - Benjamin Shapiro, President & Managing Director of Benjshap LLC