Growth Acceleration secrets from the Private Equity POV — Paul Szyarto // PS Group Holdings

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.
About the speaker

Paul Szyarto

PS Group Holdings

 - PS Group Holdings

Paul is the President at PS Group Holdings

Show Notes

  • 02:02
    Private Equity
    With PS Group Holdings, Paul Szyarto gets to provide financial support to companies. This funding is so that these companies can grow and scale.
  • 03:43
    Private Equity and Marketing
    Most founders are not well-versed on the marketing side of things. So its important to have a team that can help you balance both reach, revenue, and margin.
  • 06:11
    Working with companies that dont understand marketing
    First you have to understand your target market and define what you are trying to sell. Dont over complicate your message. Focus on your niche market.
  • 08:40
    Private Equity: The first step when investing or acquiring a company
    The first step is always to optimize and simplify to maximise return. Evaluate the business to find out what is serving you and what is just dead weight.
  • 10:46
    How to move a business into the scale phase
    Focus on the channel that gives the best returns and cut those that arent performing. You can also put more pressure on channels that you havent exhausted to find out how they can work for you.
  • 11:44
    Figuring out what channels are working for you
    Finding out what channels work for you has to do with who youre trying to target. Once you can figure out your audience and find where they hang out, then you can choose your channels.
  • 14:42
    Billboards VS Digital Marketing
    From a revenue and awareness standpoint, you can reach more people with digital marketing. Billboards are highly localized. But working together, both can drive traffic to your business.
  • 17:09
    Aligning your marketing efforts
    Each of your marketing efforts should be tied to a specific metric.
  • 18:07
    The biggest growth hack
    The secret sauce boils down to having a solid foundation and understanding how to convert your clicks.

Quotes

  • "I go all in with these organizations. So my goal is to help them to stabilize, accelerate, and get to a point of potential exit, or we stay with the organizations and they become cash cows." - Paul Szyarto, President of PS Group Holdings

  • "There's probably a plethora of organizations out there that really don't understand how to stay wise and get on an accelerated growth track." - Paul Szyarto, President of PS Group Holdings

  • "Most organizations are trying to make money versus generate impact, which is a three pronged approach towards scaling an organization that focuses on reach, revenue and margin." - Paul Szyarto, President of PS Group Holdings

  • “This is the challenge with most organizations that we work with. They really don't understand that there's two different aspects to growing an organization and a product or service line.” - Paul Szyarto, President of PS Group Holdings

  • “Microsoft releases a tech stack with 100 different features. The reality is the consumer is only going to grasp or even utilize maybe 5%, maybe 7% of that tech base. ” - Paul Szyarto, President of PS Group Holdings

  • “Most technical organizations overcomplicate what they're selling versus hyper-focusing.” - Paul Szyarto, President of PS Group Holdings

  • “I think this is for every single entrepreneur and business owner out there, you should be thinking on a daily basis, how to hyper value yourself, cut the fat at all costs.” - Paul Szyarto, President of PS Group Holdings

  • “When I look at organizations with 10 different marketing strategies versus one strategy, I'm evaluating the return on marketing dollars spent versus bottom line injection of value.” - Paul Szyarto, President of PS Group Holdings

  • “If we have 10 things going and 9 of them are just gaining a minimal ROI. Drop them, focus on the one that has the greatest return...” - Paul Szyarto, President of PS Group Holdings

  • “I think you need to just look at what the biggest bang for the buck is to accelerate valuation. ” - Paul Szyarto, President of PS Group Holdings

  • “I think the cost of a billboard compared to digital marketing, it's actually very expensive to put up billboards. The return on investment and awareness is probably fractional...” - Paul Szyarto, President of PS Group Holdings

  • “If you're going to do marketing, just ensure that it's impactful marketing versus static and stationary marketing, especially when it comes to tech.” - Paul Szyarto, President of PS Group Holdings

  • “Too many organizations focus on dumping money into digital marketing, or investing into getting a message out versus understanding how to convert those clicks.” - Paul Szyarto, President of PS Group Holdings

  • “The fastest way to drive your company's growth is to do a better job converting the traffic you're already getting” - Benjamin Shapiro, Host of MarTech podcast

About the speaker

Paul Szyarto

PS Group Holdings

 - PS Group Holdings

Paul is the President at PS Group Holdings

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