Creating B2B email campaigns that get results — Craig Klein // SalesNexus

Show Notes

• 02:00
  What SalesNexus does

  SalesNexus started out with just a CRM with some email marketing capabilities. Today, the company has updated its marketing automation facet to include multiple channels.
• 02:31
  How to create an effective email campaign

  Start with getting to know your audience. When marketing and sales work together, you can both drive returns and build customer relationships.
• 04:05
  Evaluating the success of your email campaigns

  Usually, you would have to use multiple tools to track each campaign, due to the different results that each is looking for. But with SalesNexus, you get to use one tool for everything.
• 05:44
  Evaluating the success of multiple outreach with different aims

  With their all-in-one tool, SearchNexus helps you follow the target's progress throughout your sales funnel. And this works for multiple campaigns with varying CTAs through reporting.
• 08:31
  How to approach lead scoring data

  Lead scoring shows you where a specific lead is in the funnel. For B2B, it all boils down to timing. But you can get more insight from lead score data that can improve overall communication with your target and teams.
• 10:48
  Evaluating your success

  The first thing to look at is the level of engagement your email received. Did that person then become a customer as a result? Click rate is not equivalent to close rate.
• 12:06
  Evaluating success when not using the SalesNexus tool

  Try to do an evaluation as often as possible. But bear in mind that deciding when to do it should be done on a case-by-case basis. A good rule of thumb is to do it according to your sales cycle.