Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
- Part 1Creating B2B email campaigns that get results
- Part 2 Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
- Part 3Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Show Notes
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01:48How emails can help outside of the inboxEmail can give you insight into the correlation between a conversion for and the conversion for your business.
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05:00Testing with an email list versus a new marketTesting with a known audience provides something of a secure audience. And if you have an email list thats a good model of your ideal audience, you can create look-alikes for that, too.
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08:35Email for qualitative customer researchEmail is a great way to reach out to your customers outside of selling. Get their feedback or opinion on your product or service.
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09:54Email as a relationship builderEmail is affordable, casual, and easy to use in your business. Its a good way to nurture your customer relationships and build trust.
Quotes
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"Once you start to get that feedback, you can go back and make some changes to the campaign and do it again. And there's almost zero incremental cost..." - Craig Klein, President & CEO, SalesNexus
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"if you have an email list that you think represents your ideal customers, then there's services that can do look-alikes on those lists for you..." - Craig Klein, President & CEO, SalesNexus
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"Email is not only a forum for marketing, but you can also do your qualitative customer research by just reaching out to your customers." - Craig Klein, President & CEO, SalesNexus
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“Email is more of a relationship tool than a lot of other marketing media.” - Craig Klein, President & CEO, SalesNexus
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“Email is just so much more affordable in the long run that you're crazy not to use it to experiment and learn.” - Craig Klein, President & CEO, SalesNexus
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“Email is powerful because it gives you access to communicate, to talk about things outside of selling.” - Benjamin Shapiro, Host of MarTech podcast
- Part 1Creating B2B email campaigns that get results
- Part 2 Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
- Part 3Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Up Next:
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Part 1Creating B2B email campaigns that get results
Ben sits down with Craig Klein, the president and CEO of SalesNexus, to talk about B2B communication strategies. Communication is key in any business that you’re in. It’s simply about the way that you are able to reach your target audience. Today Ben and Craig discuss how you can create B2B email marketing campaigns that drive results.
Play Podcast -
Part 2Using email as a sandbox marketing strategy — Craig Klein // SalesNexus
Craig Klein, the president and CEO of SalesNexus, talks with Ben about B2B communication strategies. First you find out who your audience is. Then you can use the different channels to reach out to them. Today, Ben and Craig discuss how you can use email as a sandbox for your marketing strategies.
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Part 3Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus
Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popular marketing channel. And it has inspired many other similar channels like SMS marketing. Today, Ben and Craig discuss how you can start including SMS marketing in your B2B campaigns.
Play Podcast
