Including SMS marketing in your B2B campaigns — Craig Klein // SalesNexus

Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popular marketing channel. And it has inspired many other similar channels like SMS marketing. Today, Ben and Craig discuss how you can start including SMS marketing in your B2B campaigns.
About the speaker

Craig Klein

SalesNexus

 - SalesNexus

Craig Klein, the president and CEO of SalesNexus

Show Notes

  • 01:53
    SMS as a B2B marketing channel
    Its more difficult than ever right now to get someone on a phone call. But SMS provides quick and informal access to your target without the pressure.
  • 03:29
    The appropriate format for B2B SMS marketing
    Using SMS, email, and phone, youll start to see what channels your target audience prefers. SMS is a great step 2 in your funnel after email and before the phone call.
  • 06:16
    When to use SMS
    An SMS sets off a notification that will grab someones attention. So its best to only send immediately important information in an SMS.
  • 07:37
    Popular ways to use SMS for B2B
    Use SMS for transactional interaction such as order updates, getting customer feedback, and for sales follow-up.
  • 09:06
    Maintaining B2B communication
    Talk to your customers to find out where they are. This way they can help you customize the way that you communicate with them to get the best results.

Quotes

  • "People just want to communicate in different ways and they have those options now. And so what we wanted to do is add text messaging into that mix." - Craig Klein, President & CEO, SalesNexus

  • "You can really set yourself apart from a competitive point of view, just by being able to have the conversation with your customer in the way that they want to." - Craig Klein, President & CEO, SalesNexus

  • "Rather than having a team of people that's capable of cold calling 2000 people, let's send 2000 people a text message and let 200 of them raise their hand..." - Craig Klein, President & CEO, SalesNexus

  • “Email is a tool to facilitate relationships. It's not a tool to initiate relationships.” - Craig Klein, President & CEO, SalesNexus

  • “Email is great for asynchronous communication. People are generally more accepting of receiving marketing messages through that.” - Benjamin Shapiro, Host of MarTech podcast

  • “Event based triggers are great for SMS, but be careful to not use your different forms of communication in ways that your customers are just not going to like. ” - Craig Klein, President & CEO, SalesNexus

About the speaker

Craig Klein

SalesNexus

 - SalesNexus

Craig Klein, the president and CEO of SalesNexus

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