How to use technology to build an influencer list — Yuval Ben-Itzhak // Socialbakers

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 1 of our conversation, we're going to talk about how to use technology to build an influencer list.
About the speaker

Yuval Ben-Itzhak

Socialbakers

 - Socialbakers

Yuval is the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels.

Show Notes

Quotes

  • “I am the CEO of Socialbakers. We started our journey about 10 years ago.” - Yuval“Consumers’ engagement with ads is decreasing.” - Yuval“Influencers represent the digital word-of-mouth.” - Yuval“One of the best ways to have a successful influencer campaign is to learn who is your audience.” - Yuval“The most popular network to find influencers is Instagram.” - Yuval“Youtube is famous for having music, beauty/fashion and sports industry influencers.” - Yuval“Those influencers with 10,000 to 200,000 followers typically show much better results versus the very small or the very big ones.” - Yuval“Medium size influencers will typically cost between few thousand dollars to up to $10,000.” - Yuval

About the speaker

Yuval Ben-Itzhak

Socialbakers

 - Socialbakers

Yuval is the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels.

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