CRO Week: Reshaping your web experiences– Paresh Mandhyan & Ashwin Gupta // VWO

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're gonna talk about shaping the experiences of the users who come to your web properties.
About the speaker

Paresh Mandhyan

VWO

- VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

Show Notes

  • Things You Can Do to Start Driving an Impact to Your Business (02:27)
    Learning is a very important aspect of testing. You wont always get business impact through testing but you will get learnings. The secret of the industry is that you need to experiment a lot. VWO Plan layer is an important part because it helps you gather all insights.
About the speaker

Paresh Mandhyan

VWO

- VWO

Paresh has over 12 years of experience in various aspects of the marketing mix but has been solely focused on growth hacking with integrated marketing strategy through personalized omnichannel marketing for the past 8 years.

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