Facebook Week: Analytics & Optimization Strategies for FB Ads — Akvile DeFazio // Akvertise

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics and optimization strategies for FB ads
About the speaker

Akvile DeFazio

Akvertise

 - Akvertise

Akvile is the President of AKvertise - a social media advertising agency that assists clients by reaching their target audiences.

Show Notes

  • Figuring Out What's Working (02:29)
    You can use tools such as Ads Manager reporting and build some custom reports. Facebook also launched its new analytics platform last year.
About the speaker

Akvile DeFazio

Akvertise

 - Akvertise

Akvile is the President of AKvertise - a social media advertising agency that assists clients by reaching their target audiences.

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