Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Ben Hebert
Natural Stacks
- Part 1 Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Show Notes
Quotes
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“Last year we made a shift from Facebook to content as our main focus.” - Ben
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“We're still spending money on Facebook Ads, but it is a fraction of what we used to do last year.” - Ben
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“We also have a podcast and we release one episode per week on different health and fitness topics.” - Ben
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“We also run events and we like to interact with our local community.” - Ben
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“When it comes to building your stack, be careful of jumping around. Focus on one channel at a time.” - Ben
- Part 1 Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Up Next:
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Part 1Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization for his omnichannel e-commerce strategy, and today he's going to detail the MarTech stack he uses to drive customer acquisition and retention.
