Rev Gen vs Conversion Rate Optimization — Joe Yakuel // WITHIN
- Part 1Unlocking marketing attribution — Joe Yakuel // WITHIN
- Part 2Iterative creative testing — Joe Yakuel // WITHIN
- Part 3 Rev Gen vs Conversion Rate Optimization — Joe Yakuel // WITHIN
Show Notes
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02:33The war between revenue generation and conversion rate optimizationThis war is ongoing because we tend to focus on marketing activities that drive immediate results while avoiding bigger ROI opportunities because results arent immediate.
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04:11Dedicating more of your budget and time to marketing campaignsIt is more about timeframe than it is budget. So, if you have more time to let your investments develop, less budget should be needed to achieve the same goals.
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06:44Growing the size of your business versus growing the business efficiencyConversion optimization still takes size into consideration. Its about determining where you want to invest your time and money and your willingness to wait for results on your investments.
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09:21Choosing a strategy that aligns with your business objectivesYour business objectives will dictate which strategy is chosen. Brands should invest in strategies focused on building long-term, organic growth.
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10:17Conversion rate optimization versus buying your way to growthInvestments made based on lifetime value (LTV) are investments into compounding profit streams. Only investing for results today makes tomorrows results that much harder to attain.
Quotes
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"You could drive 20% more revenue by making a 20% improvement in conversion rate, by running conversion optimization testing. But, for some reason, that's way less appealing or motivating for marketers." -Joe Yakuel, WITHIN, Founder & CEO
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"SEO is undervalued by marketers. You have to invest in content, inside architecture, backlinking, to get results over time. You can't turn on the spigot tomorrow like you can with paid media." -Joe Yakuel, WITHIN, Founder & CEO
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"Marketers need to have an appetite for both short-term and long-term investments. People who manage marketers need to have the same kind of understanding." -Joe Yakuel, WITHIN, Founder & CEO
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"Shortsightedness comes from top-down pressure to juice numbers tomorrow or for this week. And a lack of willingness to invest in things that will pay off over the next 6-12, for bigger ROI opportunities." -Joe Yakuel, WITHIN, Founder & CEO
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"If you have more time to let investments pan out, you should actually need less budget to achieve the same goals." -Joe Yakuel, WITHIN, Founder & CEO
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"Most people that spend money on branding do it to drive ROI. They're just looking at it longer term. It's a matter of time frame, not a matter of budget and conversion optimization." -Joe Yakuel, WITHIN, Founder & CEO
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"One of the best things Amazon has going for them is the speed of their site. The site loads quickly, even without WiFi, on a mobile device in 3G, relative to any other site on the web." -Joe Yakuel, WITHIN, Founder & CEO
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"For a 20% improvement in revenue youd need to double your paid media investment. You could get a 20% lift in revenue running conversion or site speed improvements at a fraction of the paid media cost." -Joe Yakuel, WITHIN, Founder & CEO
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"Conversion optimization stays. SEO, for the most part, stays. For paid media, you have to invest the same amount tomorrow." -Joe Yakuel, WITHIN, Founder & CEO
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"If you invest based on LTV, you're investing in compound revenue streams or compounding profit streams. Everyday that you optimize LTV, you're making tomorrow's number easier to hit." -Joe Yakuel, WITHIN, Founder & CEO
- Part 1Unlocking marketing attribution — Joe Yakuel // WITHIN
- Part 2Iterative creative testing — Joe Yakuel // WITHIN
- Part 3 Rev Gen vs Conversion Rate Optimization — Joe Yakuel // WITHIN
Up Next:
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Part 1Unlocking marketing attribution — Joe Yakuel // WITHIN
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While tools can provide limited information in relation to understanding attribution, they don't tell the entire story. Today, Joe breaks down the topic of unlocking marketing attribution.
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Part 2Iterative creative testing — Joe Yakuel // WITHIN
WITHIN CEO and Founder, Joe Yakuel, launches further into the overlap between brand and performance marketing. Marketing budgets don’t offer much room for error. Which means any testing you engage in should be done the right way. Today, Joe highlights the significance of iterative creating testing.
Play Podcast -
Part 3Rev Gen vs Conversion Rate Optimization — Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way you go about generating it makes all the difference where your ROI is concerned. Today, Joe talks about the ongoing war between revenue optimization and conversion optimization.
