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Michael McLaren | Merkle B2B
The evolution of B2B customer experience — Michael McLaren // Merkle B2B
Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences
Play PodcastMichael McLaren | Merkle B2B
Rise of the millennial B2B decision maker — Michael McLaren // Merkle B2B
Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker
Play PodcastDavid Morneau | inBeat Agency
Influencer Seeding: an untapped marketing strategy — David Morneau // inBeat Agency
inBeat Agency’s Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influencers, quite a few challenges may arise. These range from large costs associated with Macro-influencers to having to go through negotiations with an agency. So, today David talks about Influencer Seeding, your untapped marketing strategy.
Play PodcastDavid Morneau | inBeat Agency
Content Crowdsourcing that fuels social growth — David Morneau // inBeat Agency
Co-Founder of inBeat Agency, David Morneau, continues discussions about using influencers to grow your business. In marketing, paid social teams are always on the hunt for user and influencer-generated content to power their new ads. Likewise social media teams always need new content to post. Today, David looks into content crowdsourcing that fuels social growth.
Play PodcastDavid Morneau | inBeat Agency
Growing DTC Brands through Micro-Influencers — David Morneau // inBeat Agency
David Morneau, inBeat Agency’s Co-Founder, talks about using influencers to grow your business. In a time where it’s quite difficult to stand out, brands are using influencer marketing to do just that. For a variety of reasons, it’s not always the biggest influencers that are sought after. Today, David discusses growing D2C brands through Micro-Influencers
Play PodcastDr. Americus Reed | GBK Collective
Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA…
Play PodcastDr. Americus Reed | GBK Collective
Identity loyalty plays for smart marketers — Dr. Americus Reed // GBK Collective
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for…
Play PodcastScott Brinker | Hubspot
2022 MarTech Predictions: Ecosystem Expansion — Scott Brinker // Hubspot
Scott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products in the last few years have launched with integration capabilities. With this trend expected to continue throughout 2022, Scott looks at the rise and…
Play PodcastScott Brinker | Hubspot
2022 MarTech Predictions: B2B Commerce Revolution — Scott Brinker // Hubspot
VP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from traditional in-person sales to video conferencing and other digital means. So today, Scott covers the B2B Commerce revolution.
Play PodcastScott Brinker | Hubspot
2022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot
VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology…
Play PodcastAbout Topic: Marketing Strategy
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