2022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot
- Part 12022 MarTech Predictions: Reintegration of MarTech– Scott Brinker // Hubspot
- Part 22022 MarTech Predictions: Rev Ops Movement — Scott Brinker // Hubspot
- Part 3 2022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot
- Part 42022 MarTech Predictions: B2B Commerce Revolution — Scott Brinker // Hubspot
- Part 52022 MarTech Predictions: Ecosystem Expansion — Scott Brinker // Hubspot
Show Notes
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02:56NoThese tools give marketers the ability to do tasks that would normally have to be done by developers or IT specialists. This includes tasks like building landing pages.
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06:03Coming improvements for noTools will grow in sophistication and real-world applications. For enterprise businesses to adopt no-code tools, they should be designed with governance features.
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08:52How teams should use noIts up to IT and Ops teams to empower frontline business users to adopt no-code tools through training and tool related materials.
Quotes
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"Landing page builders were really one of the first No-Code capabilities inside the marketing department." -Scott Brinker, HubSpot, VP of Platform
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"No-Code isnt a threat to the careers of the experts. Its empowering business users to execute the other low end and mid-end use cases that experts didn't want to do initially." -Scott Brinker, HubSpot, VP of Platform
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"No-Code tools continue to advance and we see more real world applications of AI. AI engines are getting really smart about being able to predict what the most likely next steps are." -Scott Brinker, HubSpot, VP of Platform
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"AI has been trained on millions of examples of what good looks like. It's able to help guide you as a non-expert graphic designer, in creating stuff that looks really great." -Scott Brinker, HubSpot, VP of Platform
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"Compliance and data security issues are solvable by ensuring that No-Code tools themselves are designed with governance features in mind." -Scott Brinker, HubSpot, VP of Platform
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"Marketing ops or IT teams adopt the underlying No-Code platform. They set up the rules, guardrails, permissions, and give people the freedom to build things within a relatively, well contained box." -Scott Brinker, HubSpot, VP of Platform
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"Accountability makes all the difference for midsize and enterprise organizations to adopt No-Code platforms." -Scott Brinker, HubSpot, VP of Platform
- Part 12022 MarTech Predictions: Reintegration of MarTech– Scott Brinker // Hubspot
- Part 22022 MarTech Predictions: Rev Ops Movement — Scott Brinker // Hubspot
- Part 3 2022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot
- Part 42022 MarTech Predictions: B2B Commerce Revolution — Scott Brinker // Hubspot
- Part 52022 MarTech Predictions: Ecosystem Expansion — Scott Brinker // Hubspot
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Part 12022 MarTech Predictions: Reintegration of MarTech– Scott Brinker // Hubspot
HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology.
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Part 22022 MarTech Predictions: Rev Ops Movement — Scott Brinker // Hubspot
Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022.
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Part 32022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot
VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology.
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Part 42022 MarTech Predictions: B2B Commerce Revolution — Scott Brinker // Hubspot
VP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from traditional in-person sales to video conferencing and other digital means. So today, Scott covers the B2B Commerce revolution.
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Part 52022 MarTech Predictions: Ecosystem Expansion — Scott Brinker // Hubspot
Scott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products in the last few years have launched with integration capabilities. With this trend expected to continue throughout 2022, Scott looks at the rise and expansion of systems in the MarTech industry.
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