2022 MarTech Predictions: Advancement of No Code Tech — Scott Brinker // Hubspot

VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology.

Show Notes

  • 02:56
    These tools give marketers the ability to do tasks that would normally have to be done by developers or IT specialists. This includes tasks like building landing pages.
  • 06:03
    Coming improvements for no
    Tools will grow in sophistication and real-world applications. For enterprise businesses to adopt no-code tools, they should be designed with governance features.
  • 08:52
    How teams should use no
    Its up to IT and Ops teams to empower frontline business users to adopt no-code tools through training and tool related materials.


  • "Landing page builders were really one of the first No-Code capabilities inside the marketing department." -Scott Brinker, HubSpot, VP of Platform

  • "No-Code isnt a threat to the careers of the experts. Its empowering business users to execute the other low end and mid-end use cases that experts didn't want to do initially." -Scott Brinker, HubSpot, VP of Platform

  • "No-Code tools continue to advance and we see more real world applications of AI. AI engines are getting really smart about being able to predict what the most likely next steps are." -Scott Brinker, HubSpot, VP of Platform

  • "AI has been trained on millions of examples of what good looks like. It's able to help guide you as a non-expert graphic designer, in creating stuff that looks really great." -Scott Brinker, HubSpot, VP of Platform

  • "Compliance and data security issues are solvable by ensuring that No-Code tools themselves are designed with governance features in mind." -Scott Brinker, HubSpot, VP of Platform

  • "Marketing ops or IT teams adopt the underlying No-Code platform. They set up the rules, guardrails, permissions, and give people the freedom to build things within a relatively, well contained box." -Scott Brinker, HubSpot, VP of Platform

  • "Accountability makes all the difference for midsize and enterprise organizations to adopt No-Code platforms." -Scott Brinker, HubSpot, VP of Platform

Up Next: