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Jeff Breunsbach | Higher Logic / Gain Grow Retain
B2B SaaS retention & advocacy strategies — Jeff Breunsbach // Higher Logic
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain discusses SaaS retention and collaboration between customer marketing and success teams. The first 30 days are critical to ensuring your customer gets the right onboarding experience to drive that time to value. While the right time to request a case study or a…
Play PodcastJeff Breunsbach | Higher Logic / Gain Grow Retain
Customer marketing vs customer success — Jeff Breunsbach // Higher Logic
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams have great insights about the challenges customers are facing. How does customer marketing tap into these insights to create more impactful campaigns? Today, Jeff talks about the overlap between…
Play PodcastErik Jensen | Predictive ROI
Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your content in front of the right person can be challenging. Fortunately, using content to develop relationships with other persons in the organization can help make the process a lot smoother. Today, Erik talks about…
Play PodcastErik Jensen | Predictive ROI
Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audience. To generate revenue from your content, it’s all about proactively communicating your value proposition to those businesses. Today, Erik talks about converting podcasts into sponsorships.
Play PodcastKyle Denhoff | HubSpot
Conducting an annual and quarterly planning cycle — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, wraps discussion on effective quarterly content planning. You first need to determine who you want to target. Then, you need to figure out how and where they consume content. Today, Kyle talks about strategic planning to get the most out of your media.
Play PodcastKyle Denhoff | HubSpot
Using owned content to drive demand — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to…
Play PodcastKyle Denhoff | HubSpot
Why build a media arm in a software company — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, discusses effective quarterly content planning. Your content is only as good as who sees it. Software companies must go beyond owned media to connect with more prospects. Today, Kyle talks about why software companies should build a media arm.
Play PodcastWilliam Tyree | Revenue.io
MarTech & SalesTech convergence — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams.
Play PodcastWilliam Tyree | Revenue.io
How RevOps is taking over Ops roles — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead…
Play PodcastWilliam Tyree | Revenue.io
Is marketing operations dead? — William Tyree // Revenue.io
Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they’d developed into, and the needs they are now trying to serve. Today, William shares Revenue.io’s roadmap to rebranding for revenue.
Play PodcastAbout Topic: Marketing Strategy
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