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James Heller | Wrapify
Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how…
Play PodcastJames Heller | Wrapify
Why Out-of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how…
Play PodcastScott Brinker | Hubspot
What is MarTech today? — Scott Brinker // Cheifmartech & VP of Platform at Hubspot
Today we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. He’s also the Editor and Creator of Chief Marketing Technologist Blog and Founding Program Chair at the MarTech conference.
Play PodcastKatie Miserany | Worthwhile Digital
Tactical advice on owned media for message testing — Katie Miserany // Worthwhile Digital
Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part…
Play PodcastKatie Miserany | Worthwhile Digital
Crafting marketing messages that resonates across platforms — Katie Miserany // Worthwhile Digital
Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting…
Play PodcastRobert Rose | CMI
Content Marketing Week: Evaluating Your Content Performance — Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content…
Play PodcastRobert Rose | CMI
Content Marketing Week: Effective Content Syndication — Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content…
Play PodcastRobert Rose | CMI
Content Marketing Week: Leveraging Content Production Resources — Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content…
Play PodcastRobert Rose | CMI
Content Marketing Week: Building a Logical Content Strategy — Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content…
Play PodcastRobert Rose | CMI
Content Marketing Week: The Content Marketing Landscape
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content…
Play PodcastAbout Topic: Growth Marketing
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