Content Marketing Week: Leveraging Content Production Resources — Robert Rose // Content Marketing Institute

Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert is going to tell us about leveraging content production resources.

Show Notes

  • Content Production (02:18)
    My general rule of thumb here is that strategy is in house and story is in house and execution can be outsourced.

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