Content Marketing Week: Evaluating Your Content Performance — Robert Rose // Content Marketing Institute

Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert talks us through the best practices for evaluating your content.

Show Notes

  • What Content Is Worthwhile To Produce (02:33)
    The classic mistake we see with content marketing is that the wrong thing gets measured - content instead of the audiences or relationships it helps to build.

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