LISTEN IN A POD APP
Filters
Curtis Boyd | Objection Co
The truth about fake reviews — Curtis Boyd / Objection Co
Ben discusses the status of digital fraud with Curtis Boyd, Founder of Objection.Co. In recent years, we’ve all seen the mini documentaries exposing people who do fake reviews. But can fake reviews really affect your business? Today, Ben and Curtis talk about the truth behind fake reviews.
Play PodcastShane Austrie | Silicon Valley Consulting
Performance marketing in the influencer world — Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned…
Play PodcastShane Austrie | Silicon Valley Consulting
The future of ads after iOS 14.5 — Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the…
Play PodcastEd Breault | Aprimo
Leveraging AI in the content marketing lifecycle — Ed Breault // Aprimo
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content…
Play PodcastBabak Hedayati | TapClicks
AI will play a bigger role in the linking of meta-level data — Babak Hedayati // TapClicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger…
Play PodcastDerrick Fung | Drop
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung — Drop
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation,…
Play PodcastYuval Ben-Itzhak | Socialbakers
Influencer marketing launch & campaign evaluation tactics — Yuval Ben-Itzhak // Socialbakers
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In…
Play PodcastYuval Ben-Itzhak | Socialbakers
How to use technology to build an influencer list — Yuval Ben-Itzhak // Socialbakers
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In…
Play PodcastGuy Yalif | Intellemize
The Path from Aerospace Engineering to AI-driven CRO — Guy Yalif // Intellemize
Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue…
Play PodcastMike Nelson | Four15 Digital
Should you give Google & Facebook Revenue Data? — Mike Nelson // Four15 Digital
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike…
Play PodcastAbout Topic: Artificial Intelligence
Sponsors of the MarTech Podcast
