LISTEN IN A POD APP
Filters
Peter Voss | Aigo.ai
Chatbots Revolutionizing Enterprise Digital Assistants — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are…
Play PodcastBirk Cooper | Fetch
Reward & Loyalty program creation — Birk Cooper // Fetch
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the…
Play PodcastNeil Heckman | breakfast consulting
The great resignation and where companies went wrong — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extended periods of hyper-growth got into trouble due to overhiring. This led to many brands having to lay off people and to many employees resigning as their workloads increased and the workforce decreased…
Play PodcastNeil Heckman | breakfast consulting
The changing role of the executive CMO — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…
Play PodcastLindsay Rothlisberger | Zapier
How automation can help solve technical debt — Lindsay Rothlisberger // Zapier
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. In marketing ops, it can be frustrating to be unable to address all technical debt immediately. However, it's critical that we prioritize business impact over perfection when it comes to marketing automation. Today, Lindsay talks about how automation…
Play PodcastLindsay Rothlisberger | Zapier
Technical Debt Is Hindering Your Marketing Team — Lindsay Rothlisberger // Zapier
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. As your marketing tactics and strategies grow and develop, the need will arise to migrate data to a new platform. After migration, you may notice a drop in your marketing metrics which could signal that technical debt has…
Play PodcastKyle Denhoff | HubSpot
Conducting an annual and quarterly planning cycle — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, wraps discussion on effective quarterly content planning. You first need to determine who you want to target. Then, you need to figure out how and where they consume content. Today, Kyle talks about strategic planning to get the most out of your media.
Play PodcastKyle Denhoff | HubSpot
Using owned content to drive demand — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to…
Play PodcastKyle Denhoff | HubSpot
Why build a media arm in a software company — Kyle Denhoff // HubSpot
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, discusses effective quarterly content planning. Your content is only as good as who sees it. Software companies must go beyond owned media to connect with more prospects. Today, Kyle talks about why software companies should build a media arm.
Play PodcastCharlie Silver | Permission.io
Creating an opt-in value exchange — Charlie Silver // Permission.io
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to opt-in for future messaging. Permission.io is enabling brands to do that with the ASK coin. Today, Charlie illustrates the process of creating an opt-in value exchange.
Play PodcastAbout Marketing Channel: Marketing Operations
Sponsors of the MarTech Podcast
