Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 1 Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Show Notes
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02:08Digital experiences in the post pandemic worldConsumers want consistency across all interaction channels. Its up to marketers to consolidate the offline and online channels, using the right technology to create great customer experiences.
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05:17User behaviour and the pandemicControl is in the hand of the user more than ever before. People expect personalized experiences from brands. They want to have control over the decisions they make.
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06:30Creating great customer experiences with firstConsumers are more likely to provide brands with their personal information when they believe value will be received in return.
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09:32Industries excelling at digital customer experiencesThe retail industry has been using CDPs to collect customer data in one place. This has increased their marketing efficiency and their ability to anticipate customer needs and actions.
Quotes
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"There needs to be great interaction and consistency between what an in-person experience is like and what an online experience is like." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"I think a great digital experience is one that has the consumer engaged with the brand." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"As a marketer, are you using the right technology to help that customer experience be even greater?" -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Brands inviting people to come back and visit, and adding value to the digital experience, are the ones doing a really great job." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"If you're interacting with a brand online, you expect that brand to know something about you." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Brands are talking more to their consumers. They're capturing their data. They're providing them the data that they need." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"A single source of truth improves your marketing efficiency because you're able to keep your data all in one place." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"Over a 3 week period, MCM had a 3x return on their personalization efforts. They were hugely successful because they used the customer data platform, a single source of truth." -Lynne Capozzi, Chief Marketing Officer, Acquia
- Part 1 Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Up Next:
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Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer.
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Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP.
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Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing.
Play Podcast
