Toilet Seat Marketing — Matt Edmundson // Aurion Digital

Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing.
About the speaker

Matt Edmundson

Aurion Digital

 - Aurion Digital

Matt is the CEO of Aurion Digital

Show Notes

  • 03:00
    What toilet seat marketing is
    It is concerned with seeing your business in the way that the customer does. This is how you figure out what their actual experiences are with your products or services.
  • 06:21
    How marketers can put themselves in customers shoes
    Marketers need to figure out whether they are providing what customers actually want versus what they think customers want.
  • 09:04
    Finding the balance between intuition and customer data
    In eCommerce, marketers can use data and AB tests to determine what customers would actually prefer.
  • 11:16
    Launching new products with limited customer data
    Testing can still be done digitally via tools like Facebook ads to assess user engagement levels. Its really about engaging with potential users to see what they want.
  • 12:29
    Why people arent buying your products
    Generally, people arent going to invest in products they have no need for. This usually occurs when the market wasnt researched thoroughly in terms of demand.

Quotes

  • "Turn around, sit on the toilet seat, and see your business. See your marketing and processes from your customer's point of view versus how you think you should be seeing them." -Matt Edmundson, CEO, Aurion Digital

  • "I had a beauty website where 95% of the visitors to the site were female. Yet the site was designed by a male. Female designers got involved and conversions went up." -Matt Edmundson, CEO, Aurion Digital

  • "In eCommerce, it's pretty easy to actually figure out what customers will purchase because we do split tests. If conversions go up, then you know, you're on the right track." -Matt Edmundson, CEO, Aurion Digital

  • "People come to me either just launching a site or they may be 6 to 12 months in. The biggest complaint they have is that their site isnt getting sales." -Matt Edmundson, CEO, Aurion Digital

  • "We've figured that out with Facebook, anybody with enough money can get traffic to their website." -Matt Edmundson, CEO, Aurion Digital

About the speaker

Matt Edmundson

Aurion Digital

 - Aurion Digital

Matt is the CEO of Aurion Digital

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