Mark Sullivan | CallRail

Telemarketing Week: Driving Clean Telemarketing Traffic — Mark Sullivan // CallRail

This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate optimization services.…

Mark Sullivan | CallRail

Telemarketing Week: Why Telemarketing Isn’t a Dirty Word — Mark Sullivan // CallRail

This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services.…

Apu Kumar | Lota Data

The Boundaries for Fair Use of Location Data

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business…

Apu Kumar | Lota Data

Applications of Device Location for Marketing // Apu Kumar — Location Data

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business…

John Rougeux | SkyFii

Integrated digital marketing data into offline businesses // John Rougeux — Skyfii

Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail. Joining us is John Rougeux, who's VP of Marketing at Skyfii. Skyfii is an emerging technology company providing data and analytics as a marketing service to physical venues. Prior to working at Skyfii, John has been a SaaS…

Hiten Shah | Product Habits

Career Day: Hiten Shah — Product Habits

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current…

Jenn Sturgil | Analytics Angels

Analytics Week: Data Processing & Visualization (Jenn Sturgill // Analytics Angels)

Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the…

Jenn Sturgil | Analytics Angels

Analytics Week: Analytics Infrastructure (Jenn Sturgill // Analytics Angels)

Sponsored By Knit. Click to get your free consultation today. Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand…

Justin Christianson | Conversion Fanatics

CRO Case Study: Going From Site Visitor to Customer — Justin Christianson // Conversion Fanatics

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and…

Justin Christianson | Conversion Fanatics

Effective Conversion Rate Optimization Planning — Justin Christianson // Conversion Fanatics