Why Zoom calls aren’t scalable — Melissa Kwan // eWebinar

Show Notes

• 02:23
  Running a company on the go

  Melissa built software that automates her job, freeing them from the repetitive task of doing live webinars. The product was inspired by their previous startup experience and their desire to have more free time.
• 03:59
  The limitations of Zoom calls as a scalable marketing channel

  Zoom calls and webinars were popular in 2020 due to the pandemic but have become less appealing as someone has to do them live. Now, companies are seeking ways to deliver content more efficiently and effectively as people become more selective with their attention.
• 05:54
  Revolutionizing live webinars with automation

  When a live webinar is uploaded as a recorded video, it loses the interactive and engaging aspect of the original webinar. The solution is technology that automates webinars to maintain a high-quality attendee experience, allowing for interaction and engagement with the content.
• 07:26
  Breaking free from Zoom fatigue

  Recording webinars is the first step in freeing up time, but reusing recorded webinars may not provide the highest quality experience. Creating new, purpose-specific content can lead to higher-quality webinars.
• 08:44
  The power of automated webinars

  Automated webinar software transforms videos into interactive webinars, providing a more engaging experience than a traditional live Zoom. The software offers features to make content more interactive while preserving the one-on-one communication component.
• 09:45
  The benefits of automating sales content

  Automating sales content and making demos on demand allows potential customers to learn about a company and its products without feeling pressured to talk to a salesperson. This enhances the consumer experience and leads to a larger number of people in the sales funnel.
• 13:14
  The benefits of automated lead generation

  The quality of leads that come through an automated channel varies widely. However, having an automated channel eliminates the disappointment of live webinars not having enough attendees and allows for a higher volume of leads.
• 15:07
  Zoom meetings and time zone issues

  When customers are in different time zones, it can be difficult to schedule Zoom or one-on-one meetings, causing low attendance rates. This results in scalability issues and sometimes prospects forgetting the scheduled meeting due to it not being during their working hours.