Producing video ads that convert — Bob Regnerus // Feedstories

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising.
About the speaker

Bob Regnerus

Feedstories

 - Feedstories

Bob is a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business.

Show Notes

Quotes

  • “Simon Cowell, the executive producer of America Got Talent, understands the power of the story. The show is an example of great storytelling.” - Bob “I have noticed that video advertising lacks authenticity and doing something that people are going to remember.” - Bob“The appropriate length of the video will depend on the platform you are focusing on.” - Bob“We are using 10-second videos for Youtube advertisements.” - Bob“People will consume deep media but only after the relationship has been established. A great example is Joe Rogan’s podcast.” - Bob“The first introduction to somebody has to be about them not you.” - Bob “We pay special attention to headlines.” - Bob “You can hire a videographer and get a daily rate of $1,500.” - Bob“Your budget for product type videos will probably be between 10 and $25,000.” - Bob“If you have got plenty of images, you can plug them into Facebook and let it create a video for you.” - Bob“We have launched a service called testimonials.live where we have made it really easy for businesses to capture video testimonials because they are so critical.” - Bob 

About the speaker

Bob Regnerus

Feedstories

 - Feedstories

Bob is a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business.

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