Why video makes Facebook ads more efficient

Quotes

• “I have been in digital marketing for 21 years.” - Bob “I have written four books and currently I am working on the fifth which happens to be with Perry Marshall.” - Bob “In terms of getting attention and getting your point across, you really need to be effective on video as your main media.” - Bob “Video ads outperform text-based ads and image-based ads.” - Bob “Facebook prefers video because it’s fresh and new content.” - Bob “As advertisers, we strive to catch people’s attention. And the video is the best for achieving it.” - Bob “I believe in the process where you need to determine what is the length of the sale.” - Bob“The type of advertisers who are going to win are the ones who won’t be trying to convert on the first meeting.” - Bob“Video solves two things. It helps the person know your story and it’s a great way to feature customer stories.” - Bob“Part of our strategy with clients is building up their Youtube channel and getting viewership.” - Bob