Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
- B2B
- Content Marketing, Organic Growth, SEO
- Marketing Consultancy, Marketing Agency
- Marketing Strategy, Sales Enablement
Dr. Mindy Weinstein
Market MindShift
- Part 1How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
- Part 2 Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
Show Notes
-
02:42Why the holidays provide stabilityTradition produces a sense of stability and predictability that humans crave. Holidays like Thanksgiving and Christmas provide that tradition, stability, and predictability in terms of the things that occur during those times every year.
-
04:00How marketers should approach the holidaysYour marketing activities for the holiday season should involve things customers would expect as well as new things. For example, Nordstrom has an annual holiday shopping event every year, but the specials offered change from year to year.
-
06:23How brands are supporting the changes in eBrands like Amazon and Best Buy have started their sales earlier in the year to accommodate consumer fear of prices going up. Though these online deals are starting earlier, crowds are still showing up for Black Friday shopping because of tradition.
-
10:37Ways that marketers can create stability throughout the yearMarketers can create stability by having certain sales, promotions, and events they do every year so people come to expect them. To build excitement throughout the year, marketers can do challenges or contests to engage consumers.
-
13:17How to cater to hunter and gatherer shoppersHunter shoppers want to get through the shopping process quickly so it should be easy for them to find what they need. Gatherers care more about the experience so the layout of your website should encourage browsing.
-
15:37What Market MindShit doesMarket MindShift is a digital marketing company that focuses on organic search. They help companies with audience research and create content that will resonate with their audience and encourage conversions.
Quotes
-
"One thing that we know from a research perspective is that, as humans, we crave tradition because it produces a sense of stability and predictability." -Dr. Mindy Weinstein, CEO, Market MindShift
-
"From a marketing perspective, you can have some things that would be expected for the traditional holiday. But, you should also bring in something that's slightly different or new." -Dr. Mindy Weinstein, CEO, Market MindShift
-
"Anything that's a comparison, a guide, or just a simple process to check out and get what they need, that's going to be big to your hunters." -Dr. Mindy Weinstein, CEO, Market MindShift
- Part 1How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
- Part 2 Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
Up Next:
-
Part 1How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create more demand and increase revenue for their brands. Today, Mindy discusses why scarcity marketing affects consumer behavior.
Play Podcast -
Part 2Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability that the holidays bring throughout the year with sales and promotions. Today, Mindy discusses why the holidays actually offer stability.
