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Dr. Mindy Weinstein | Market MindShift
Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability…
Play PodcastDr. Mindy Weinstein | Market MindShift
How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create…
Play PodcastTal Florentin | Summurai
Adding audio to your content — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that…
Play PodcastTal Florentin | Summurai
Repurposing text with audio — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to…
Play PodcastTal Florentin | Summurai
Podcast & Streaming Audio marketing — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming…
Play PodcastAbout Topic: Marketing Strategy, Sales Enablement
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