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Dr. Mindy Weinstein | Market MindShift
Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
B2B
Content Marketing, Organic Growth, SEO
Marketing Consultancy, Marketing Agency
Marketing Strategy, Sales Enablement
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability…
Play PodcastDr. Mindy Weinstein | Market MindShift
How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
B2B
Content Marketing, Organic Growth, SEO
Marketing Consultancy, Marketing Agency
Marketing Strategy, Sales Enablement
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create…
Play PodcastAbout Business Type: Marketing Consultancy, Marketing Agency
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